beatriz garcia

A designer whose goal is to make things less confusing. Currently designing better financial experiences at Creditas. 

Favourite movies include Harold and Maude and Beetlejuice. 

Obsessed with keeping track of my readings at Goodreads.  

 

 

  • linkedin
  • dribbble
  • twittter

work experiences 

Creditas

2019 –
present
São Paulo
ux, ui

Creditas is the largest fintech for secured loans in Brazil. Together with product managers, UX writers, engineers, as well as other designers in cross-squad, I work from the product discovery through its delivery.

 

At Creditas I conduct user testing (including remote), interviews and surveys; Develop wireframes, user case mapping, blueprints, user journey and site mapping; Design UI and components for Creditas Design System (using mostly Sketch, Abstract and Figma).

Creditoo

2018 –
2019
São Paulo
ux, ui

Creditoo was a financial startup that provided payroll loans for partner companies employees. Creditoo’s mission was to reduce the bad debt for Brazilian families, offering payroll loan with lower interest rates, fast deposits and completely online experience. The company was later acquired by Creditas.

I was responsible for all overall experience across Creditoo’s platforms (web app, chatbot and middle-office platform). As the team’s only designer, I worked along the product owner and engineering team to define and design solutions for the product.

During my time at Creditoo, I conducted user testing and interviews, created online surveys to get user insight, created personas, wireframes, prototypes, user journey mapping. I was also responsible for UI (using mostly Adobe UX and Figma) and the product content (chatbot, transactional emails and microcopy).

easy.work

2018 –
present
São Paulo
ux, ui, branding

Easy.work is a venture builder from people from venture capital and product innovation. The company mission is to create new business around apps.  

At Easy.work I could apply product/UX process and tools for new apps, such as personas, user journeys, business canvas and empathy map. I was also responsible for the venture and apps branding and UI concepts.   

exame magazine @ abril

2016 –
2017
São Paulo
editorial design

Internship in the Art department of Exame, the most prominent Economy magazine in Brazil. Experience in creating graphics and charts, as well as layouts for both printed and digital media.

amper music

2016
New York
branding

Responsible for designing the brand identity (compiled in a Brand Book), creating assets for the website design, and working together with the Marketing team for creating social media campaigns.

cauduro associados

2014
São Paulo​
Design history

Assistant in the compilation of historical material for donation to the College of Architecture and Urbanism Library of the University of Sao Paulo.

Education

parsons the new school

2015 –
2016
New York​

From August 2015 to August 2016, I took a year abroad at Parsons The New School For Design, located in New York City, under the Science Without Borders Program by the Brazilian Government (offered to students with excellent academic performance).

 

There, I took classes under the Communication Design major. I focused on Technology and Information Design classes, experiencing fields that are not available at my home university. 

fau usp

2011 –
2017
São Paulo

This course covers both Product and Graphic Design. Through hands-on projects, the students can combine both Design areas and other fields of knowledge (including Marketing, Advertising, Engineering, among others), and learn solving real-life problems, with focus on user experience under the Design Thinking methodology. 

2020.  Made with a little help from my friends.

Always under construction.